tag:blogger.com,1999:blog-76257098628043416782011-11-27T17:20:48.766-06:00demented, but social.janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.comBlogger221100tag:blogger.com,1999:blog-7625709862804341678.post-51994003630072913812010-05-04T21:56:00.006-05:002010-05-05T15:38:50.798-05:00

Earlier this month I was asked by the good people at Scarritt-Bennett Center to host a conversation on social media for writers during their Room to Write retreat. Having had the privilege of attending one such retreat myself in December, I was honored to accept. The familiarity with social media ranged from "What's Twitter?" to network-savvy folks who just haven't quite figured out how to get

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com1tag:blogger.com,1999:blog-7625709862804341678.post-17015611515622717192010-04-07T10:00:00.000-05:002010-04-07T10:00:10.999-05:00

Several months ago, I was asked to moderate a panel at the MEIEA Conference for Advanced Social Media Strategy. It was a great opportunity and I was thrilled to be asked to moderate. The conference coordinator asked me to put the panel together as well, and frankly, that was the hardest part! None of the panelists were compensated for their time beyond admission to the rest of the conference so

Taylor Vhttp://www.blogger.com/profile/06443336394089475834noreply@blogger.com3tag:blogger.com,1999:blog-7625709862804341678.post-65612006974100731812010-03-29T13:22:00.000-05:002010-03-30T15:02:51.404-05:00

Taylor Vick and I are at the University of Miami where Taylor, a UM alumnus, moderated and I sat on a panel Saturday at the MEIEA (Music and Entertainment Industry Educators Association) Conference. It was a gorgeous sunny 80 degrees, and I wondered (while laying on the lawn outside the Frost School of Music after our panel) how any UM students get any work done. This campus is more like a resort

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com0tag:blogger.com,1999:blog-7625709862804341678.post-72731502343137458152010-03-24T23:57:00.000-05:002010-03-25T09:13:41.692-05:00

We've all heard the thousands of terms used to describe social media "experts" - so what's in a name? Here are 3 of the most popular terms and what they mean:Maven (n.): "Maven" comes to us from the Hebrew, by way of Yiddish. In Hebrew, "mavin" means "he knows". So a "maven" is someone in the know, a real expert, or maybe sometimes just a self-styled expert. - Sharon AnnTypically - I reserve

Taylor Vhttp://www.blogger.com/profile/06443336394089475834noreply@blogger.com0tag:blogger.com,1999:blog-7625709862804341678.post-65722422992839600452010-03-11T15:11:00.000-06:002010-03-11T15:11:46.731-06:00

Everyone is heading to South By Southwest, and in addition to great bands, the new rock stars of social media will be there, including my social rock god @ChrisBrogan . You want to know why I admire him? Because he knows who he is. He's the author of his own story. You will get the opportunity to meet him and many others I admire, like @Tessa . When you do, you'll need to know your story. Know

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com1tag:blogger.com,1999:blog-7625709862804341678.post-36374883926407142722010-03-08T23:12:00.000-06:002010-03-08T23:31:21.244-06:00

I used to hate practicing. At 12, there is nothing worse than being forced to sit at the piano for thirty minutes on a summer day, when the rest of your friends are outside playing in the sun. I think that playing solo piano is one of the loneliest instruments a child can play. However, those thirty minutes a day taught me something invaluable. 1. Practice does not make perfect. Perfect practice

Taylor Vhttp://www.blogger.com/profile/06443336394089475834noreply@blogger.com4tag:blogger.com,1999:blog-7625709862804341678.post-71764999626322680982010-02-24T10:32:00.000-06:002010-02-24T10:32:46.737-06:00

Come say hello and check out our session at Podcamp Nashville where we will discuss ways to grow your audience while maintaining the level of engagement you have with your current fans and friends...and have a blast while doing it.

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com1tag:blogger.com,1999:blog-7625709862804341678.post-12318507993095105802010-02-09T12:20:00.000-06:002010-02-09T12:24:25.971-06:00

I don't care what "sentiment" says, no way is a kid who slaps his mama's date and the Dorito out of his hand going to upstage the intelligent, engaging storytelling of Google's "Parisian Love" ad. If it has any flaws at all, it's that the viewer has to read it. Google did well to present it during the Super Bowl because you'd be hard pressed to find viewers who want to watch any commercials at

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com0tag:blogger.com,1999:blog-7625709862804341678.post-1959275093317942902010-02-07T21:53:00.000-06:002010-02-09T13:45:44.211-06:00

Motivation. I used to think it was directly linked to the amount of metabolism you had....I had, which meant I was doomed. I had hardly any metabolism to begin with, and when I turned 30, the little I had packed its bags and left a "Dear Janet" letter on the nightstand that merely said "Good Luck." Thankfully, I actually become more motivated as my mortal and biological clocks ticked louder and

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com5tag:blogger.com,1999:blog-7625709862804341678.post-77831821280859481562010-01-15T00:10:00.000-06:002010-01-15T00:49:04.376-06:00

Occasionally a good challenge comes up that's just too darn good to pass up. Here's the deal. My boss's boss's boss issued a challenge to me and my team: get 10,000 Twitter followers on the @NaxosRecords account by the end of March. Will we stick it to the man? Can we do it?I think so. The intent is obviously the more people we have in our community, the higher the raw numbers of click-throughs

Taylor Vhttp://www.blogger.com/profile/06443336394089475834noreply@blogger.com1tag:blogger.com,1999:blog-7625709862804341678.post-27873073186921745002010-01-07T20:36:00.000-06:002010-01-07T20:56:53.255-06:00

I'm in the middle of watching the Texas/Alabama National Championship Game, and when Colt McCoy got hurt, a major spike on Twitter happened. It's actually pretty incredible how much information gets disseminated on Twitter before the networks have any information. Take ESPN for example. They only have what happened to Colt, but they don't have anything posted about Colt's status and it's been

Taylor Vhttp://www.blogger.com/profile/06443336394089475834noreply@blogger.com2tag:blogger.com,1999:blog-7625709862804341678.post-13959328120349407232010-01-02T11:59:00.000-06:002010-01-02T18:50:19.139-06:00

Here we are. 2010. Another decade flew by, and yet we aren't teleporting anywhere or driving hovercrafts, much to my chagrin. Every year we make resolutions -- to quit smoking, to lose weight, to join the gym, to find the "one," to get that job or start that business that's going to let us retire early. But before you know it, 10 years are gone. That's not to say baby steps on the ladder of life

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com3tag:blogger.com,1999:blog-7625709862804341678.post-8804794345355469752009-12-11T21:13:00.000-06:002009-12-11T21:13:58.599-06:00

"Life moves pretty fast. If you don't stop and look around once in awhile, you could miss it" -- Ferris Bueller Technology (specifically, the technologies that propel social media's progress) moves pretty fast, too. Some would argue, that if you do stop and look around, you will definitely miss it. Thing is, you don't want to miss the point of slowing down to look around. I'm going to go out on

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com1tag:blogger.com,1999:blog-7625709862804341678.post-85549872534040271932009-12-09T15:18:00.000-06:002009-12-09T15:31:50.840-06:00

Have I ever said how much I love analytics? Well, if I haven't said it enough, I love analytics. I enjoy looking at hard data and analyzing it. One of my favorite temp jobs I ever had was actually with a market research firm in Dallas where we took thousands of data points and drilled them down into their essence. It was a lot more than just saying X # of people enjoyed Y product or whatever.

Taylor Vhttp://www.blogger.com/profile/06443336394089475834noreply@blogger.com2tag:blogger.com,1999:blog-7625709862804341678.post-69926471894682740772009-12-05T10:27:00.000-06:002009-12-05T10:27:02.409-06:00

I am at a writing retreat this weekend at the beautiful and spiritual Scarritt-Bennett Center in the heart of Nashville, Tennessee. As the brochure says, this small campus was designed in "Collegiate Gothic" style back in 1963. It immediately scratched my nostalgia itch because it reminds me of 1991 when I enrolled for a summer session at University College in Oxford, England. Add a river, Rob

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com1tag:blogger.com,1999:blog-7625709862804341678.post-12759654666784753492009-11-20T16:42:00.000-06:002009-11-20T16:42:05.674-06:00

Flavorpill's Daily Dose, which, truth be told, is where I get at least half of the cool shit I post to Twitter and Facebook, posted an article with photos of the office spaces of the two aforementioned, as well as of Google, Digg, YouTube and other favorite social media companies' HQs. They don't dissapoint. They are what you'd imagine and more -- slides, DJ booths, pools, puppies and Star Wars

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com1tag:blogger.com,1999:blog-7625709862804341678.post-48603608566500283842009-11-08T21:42:00.000-06:002009-11-09T15:05:41.516-06:00

Sesame Street turns 40-years-old on November 10, 2009, and aside from looking for an excuse to write about one of my favorite shows, nay, one of the greatest shows to ever hit the airwaves, it struck me as a good opportunity to point out the obvious: Sesame Street, like cotton, has become part of the fabric of our lives. From young to old, from Black to White to Hispanic, there are reasons why we

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com0tag:blogger.com,1999:blog-7625709862804341678.post-24679737482876615642009-10-30T11:20:00.000-05:002009-10-30T11:21:34.713-05:00

Here's a clear example of why I love TED -- because it truly is about Ideas Worth Spreading. Introducing Sixth Sense... Do you know what this could mean for the future of the future? No really, I'm asking you? The possibilities seem endless, so let's here some of them. It's time to start the conversation...or should I say debate? (I told you not all my posts would be long)

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com0tag:blogger.com,1999:blog-7625709862804341678.post-51492142345893892872009-10-25T22:22:00.000-05:002009-10-26T10:18:27.529-05:00

Trend watching has been a part of good business for awhile now, but leveraging trends to inspire a brand's mission and communications initiatives in the age of YouTube, Facebook and Twitter, among other rising stars in the social media sphere, is in its infancy. I've been thinking about that since my Fun Theory post. Right here, right now, more than ever, doing good has never been more popular

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com2tag:blogger.com,1999:blog-7625709862804341678.post-25951510441246768542009-10-21T22:44:00.000-05:002009-10-22T00:08:31.736-05:00

NPR's Laura Sydell had an incredibly interesting report this morning on social networks and the demographic segmentation that is happening naturally. Just as in real life, communities online are dividing up along cultural lines. I gravitate to where my friends are and pay less attention to communities I don't feel connected to.Social media marketers can use this information to their advantage,

Taylor Vhttp://www.blogger.com/profile/06443336394089475834noreply@blogger.com1tag:blogger.com,1999:blog-7625709862804341678.post-64403463655680682402009-10-15T23:32:00.000-05:002009-10-16T09:07:32.111-05:00

When Janet approached me with this blog idea, I honestly thought "damn. Another blog to keep up with." But then I realized that I maintain a company's online presence, a couple of different band's presences, but NOT MY OWN? What the heck happened? When did I become so benevolent? Answer: never. So a bit of background on me and then we'll get on to the good stuff. I'm a 24 year old woman from

Taylor Vhttp://www.blogger.com/profile/06443336394089475834noreply@blogger.com3tag:blogger.com,1999:blog-7625709862804341678.post-16282775358372973572009-10-12T23:03:00.000-05:002009-10-15T12:56:48.184-05:00

I've been wrestling for weeks now about what my first blog should be about here on Social Deviants. However, before I dive into the post, let me tell you why it's taken me, a writer and a marketing, advertising and brand strategist, who's neck-deep in social media, ecommerce and the entertainment industry with over a decade of experience, this long to start a blog that is an extension of who I am

janethttp://www.blogger.com/profile/12698806637465437371noreply@blogger.com2